Author Archive
A nosedive CPM drop is something I never thought would happen. When I started publishing sites a few years ago, the agenda was to rank and keep ranking. The higher the CPM, the more competitive the industry. Since my goal is sustainability anyway, I went after a pretty competitive yet undeserved niche. Everything was done […]
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I got lazy and left my daily contacts on for two days. When I finally removed them, the right lens dried out so bad that it ripped off the tear producing membrane of my right eye. Although my eye was pinkish, it really wasn’t pink eye. Maybe I had a lazy eye. Get it? Har […]
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It was the funnest gift ever. Aaron is against the purchase of exotic cars that go up in value but he was nice enough to let me drive one for a day. He originally chose the F430 but I told him that I wasn’t ready for that beast. We ended up with a ’02 395-HP […]
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I’m rekindling my interest in fountain pens. I got my first Waterman when I was 12 and now I’m starting with Montblanc. They make really good writing instruments but I wish the impostor market didn’t follow them. Below, from left to right, I have 2 Lamy Safaris, S.T. Dupont Laquer Olympio, Montblanc LeGrand Meisterstuck, Montblanc […]
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ABSOLUTELY ACCIDENTAL. It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a […]
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High tech marketing – check! Intellectual property licensing – check! Product design – check! (this one is OFF but led to the one below) Home remodeling – check! E-commerce – check! Clear hat SEO – check! PPC and Affiliate Marketing – X I have no plans on leaving SEO. It’s great but it does get […]
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Flew back from L.A. a few hours ago and with all the stuff I learned over the last couple of week, I don’t know where and how to start implementing the new found knowledge. First I want to thank John Kirker, everyone at Elite Retreat and Future Now for giving me the opportunity to attend the […]
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I realized that I am not a part of Generation Y or sometimes called the Millennials. Instead I am a Gen X-er, those who were born between 1965-1979. I was only a month and a half away from the Gen Y cut but oh well. I basically distributed a press release last week announcing the […]
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I came across this BusinessWeek article on the “missteps” of facebook and how they got a bit too ahead of themselves. I’ve been waiting for a long time for such article to be published. The article was so-so but I enjoyed the reader’s comments. Zuck’s arrogance and aloofness doesn’t bother me (what can you expect […]
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A friend asked for my advice on this matter not long ago. Well, this isn’t new to me as it happened twice already in the last year. With the popularity of RSS, blogs and growing number of plagiarists, it is almost expected to happen. The good news is that there are many ways to handle […]
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