Posts from the ‘Marketing’ Category

  • I'm Moving…Downstairs

    I'm Moving…Downstairs

    April 24th, 2009 | Gio, Marketing | Giovanna | No Comments

    Ok so we pay a lot for our 2 bedroom loft with an open 2nd floor office space. I’m thinking of moving my operations to one of the bedrooms (the gameroom) next week. There’s been an addition to my scope of work and the new business model requires time on the phone.

    Read More

  • CPM Drop

    CPM Drop

    January 22nd, 2009 | Business Rants, Marketing, PPC | Giovanna | No Comments

    A nosedive CPM drop is something I never thought would happen. When I started publishing sites a few years ago, the agenda was to rank and keep ranking. The higher the CPM, the more competitive the industry. Since my goal is sustainability anyway, I went after a pretty competitive yet undeserved niche. Everything was done […]

    Read More

  • 120% ROI on My First PPC Campain?

    120% ROI on My First PPC Campain?

    April 28th, 2008 | Marketing, PPC | Giovanna | 20 Comments

    ABSOLUTELY ACCIDENTAL. It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a […]

    Read More

  • Bound to Explore an Unknown Territory – PPC and Affiliate Marketing

    Bound to Explore an Unknown Territory – PPC and Affiliate Marketing

    April 18th, 2008 | Marketing, PPC | Giovanna | 2 Comments

    High tech marketing – check! Intellectual property licensing – check! Product design – check! (this one is OFF but led to the one below) Home remodeling – check! E-commerce – check! Clear hat SEO – check! PPC and Affiliate Marketing – X I have no plans on leaving SEO. It’s great but it does get […]

    Read More

  • Three Seminars/Conferences in Two Weeks is Finally Over

    Three Seminars/Conferences in Two Weeks is Finally Over

    April 11th, 2008 | Business Rants, Education, Marketing | Giovanna | No Comments

    Flew back from L.A. a few hours ago and with all the stuff I learned over the last couple of week, I don’t know where and how to start implementing the new found knowledge. First I want to thank John Kirker, everyone at Elite Retreat and Future Now for giving me the opportunity to attend the […]

    Read More

  • I Felt Kinda Old When…

    I Felt Kinda Old When…

    March 27th, 2008 | Marketing, Random or Demented | Giovanna | 3 Comments

    I realized that I am not a part of Generation Y or sometimes called the Millennials. Instead I am a Gen X-er, those who were born between 1965-1979. I was only a month and a half away from the Gen Y cut but oh well.  I basically distributed a press release last week announcing the […]

    Read More

  • The Facebook Interview I've Been Waiting For – SXSW 2008

    The Facebook Interview I've Been Waiting For – SXSW 2008

    March 10th, 2008 | Business Rants, Marketing | Giovanna | 6 Comments

    I came across this BusinessWeek article on the “missteps” of facebook and how they got a bit too ahead of themselves. I’ve been waiting for a long time for such article to be published. The article was so-so but I enjoyed the reader’s comments. Zuck’s arrogance and aloofness doesn’t bother me (what can you expect […]

    Read More

  • How to Survive on the Ever Changing, Ultra Competitive Internet

    How to Survive on the Ever Changing, Ultra Competitive Internet

    February 18th, 2008 | Business Rants, Marketing | Giovanna | 8 Comments

    The business climate on the Internet is TOUGH!!! Books that were published a couple years ago on traffic, conversion and SEO are now mostly outdated. In 2004/2005, you can rank really well just on reciprocal links. If you wanted one-way incoming links, all you had to do was submit your article to submission services. There […]

    Read More

  • The Business Book Buying Binge

    The Business Book Buying Binge

    February 6th, 2008 | Marketing | Giovanna | 3 Comments

    Ah, so many books so little time. It would be totally awesome to have a Spring time book reading retreat in the Swiss Alps. It’s not going to happen this year but maybe in 09. Anyway, I thought it was time to refill my mind with new knowledge because change is faster than ever before and old […]

    Read More

  • 2008 Trend Report

    2008 Trend Report

    January 27th, 2008 | Marketing | Giovanna | No Comments

    I was able to finally review the contents of this package. I’ve always been a fan of trend spotting due to my fascination on how ideas spread and the creative minds behind them. It also delivers a wealth of ideas for future business pursuits. The section on open source footwear and ubiquitous e-commerce got the […]

    Read More