Archive for the 'PPC' Category

Published by Giovanna on 28 Apr 2008

120% ROI on My First PPC Campain?

ABSOLUTELY ACCIDENTAL.

It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a bit. I still feel the 120% ROI was an anomaly because I haven’t done this long enough and I lack data.

I am anticipating a loss (cost of a new low-end luxury car) before I get the hang of this. Besides, advertising is considered a business expense so no real loss for me in the long run. Optimistic, no?

I’ll use this shite blog to record my progress.

Published by Giovanna on 18 Apr 2008

Bound to Explore an Unknown Territory - PPC and Affiliate Marketing

High tech marketing - check!

Intellectual property licensing - check!

Product design - check!

(this one is OFF but led to the one below) Home remodeling - check!

E-commerce - check!

Clear hat SEO - check!

PPC and Affiliate Marketing - X

I have no plans on leaving SEO. It’s great but it does get a bit “YAWN” especially if there’s a backlog and we’re waiting on people. There’s something mystical and intriguing about these super affiliates using PPC. Unlike SEO, there is a great divide in income with Internet marketers pushing affiliate stuff. I see guys from digital point rejoicing from their $15 commission after losing hundreds of dollars on PPC. A poll on wicked fire put the majority towards the low-end of the earning spectrum. I guess this is true in most economies as well.

The super affiliates are the ones who perfected the art of testing rigorously, buying low, selling high, across a multitude of offers, against thousands of competitors with only THREE major advertising channels - Google, Yahoo and MSN. In other words, it’s f*ck*ng competitive and saturated out there. One super affiliate credited his ability to think out-of-the-box for his success. That makes a lot of sense to me because if you put in the numbers, it seems almost impossible to make a buck doing this. Then again you hear of folks making $5000+ a day, net, doing this exact thing.

Honestly, it boggled my mind and has piqued my insatiable curiosity. I want to learn this stuff but blind to know where to start. Should I focus on a certain geography, niche, offer, network, keywords, competition…..? I’m still in discovery phase and may or may not like what I will uncover.