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	<title>Hey Gio</title>
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	<link>http://www.heygio.com</link>
	<description>Your Low Key, High Strung, Friendly Neighborhood Internet Marketer :)</description>
	<pubDate>Thu, 01 May 2008 11:15:48 +0000</pubDate>
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		<title>120% ROI on My First PPC Campain?</title>
		<link>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</link>
		<comments>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 21:27:48 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</guid>
		<description><![CDATA[ABSOLUTELY ACCIDENTAL.
It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a bit. [...]]]></description>
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		<item>
		<title>Bound to Explore an Unknown Territory - PPC and Affiliate Marketing</title>
		<link>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</link>
		<comments>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 13:52:06 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</guid>
		<description><![CDATA[High tech marketing - check!
Intellectual property licensing - check!
Product design - check!
(this one is OFF but led to the one below) Home remodeling - check!
E-commerce - check!
Clear hat SEO - check!
PPC and Affiliate Marketing - X
I have no plans on leaving SEO. It&#8217;s great but it does get a bit &#8220;YAWN&#8221; especially if there&#8217;s a [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/feed/</wfw:commentRss>
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		<item>
		<title>Three Seminars/Conferences in Two Weeks is Finally Over</title>
		<link>http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/</link>
		<comments>http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 08:40:00 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Business Rants]]></category>

		<category><![CDATA[Education]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/</guid>
		<description><![CDATA[Flew back from L.A. a few hours ago and with all the stuff I learned over the last couple of week, I don&#8217;t know whereÂ and how to start implementing the new found knowledge. First I want to thank John Kirker, everyone at Elite Retreat and Future Now for giving me the opportunity to attend the [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/feed/</wfw:commentRss>
		</item>
		<item>
		<title>I Felt Kinda Old When&#8230;</title>
		<link>http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/</link>
		<comments>http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 09:02:27 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Random or Demented]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/</guid>
		<description><![CDATA[I realized that I am not a part of Generation Y or sometimes called the Millennials. Instead I am a Gen X-er, those who were born between 1965-1979. I was only a month and a half away from the Gen Y cut but oh well.Â  I basically distributed a press release last week announcing the [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Facebook Interview I&#8217;ve Been Waiting For - SXSW 2008</title>
		<link>http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/</link>
		<comments>http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 05:35:15 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Business Rants]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/</guid>
		<description><![CDATA[I came across this BusinessWeek  article on the &#8220;missteps&#8221; of facebook and how they got a bit too ahead of themselves. I&#8217;ve been waiting for a long time for such article to be published. The article was so-so but I enjoyed the reader&#8217;s comments. Zuck&#8217;s arrogance and aloofness doesn&#8217;t bother me (what can you [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What to do when Your Content is Stolen</title>
		<link>http://www.heygio.com/2008/03/06/what-to-do-when-your-content-is-stolen/</link>
		<comments>http://www.heygio.com/2008/03/06/what-to-do-when-your-content-is-stolen/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 22:07:39 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Business Rants]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/03/06/what-to-do-when-your-content-is-stolen/</guid>
		<description><![CDATA[A friend asked for my advice on this matter not long ago. Well, this isn&#8217;t new to me as it happened twice already in the last year. With the popularity of RSS, blogs and growing number of plagiarists, it is almost expected to happen. The good news is that there are many ways to handle [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/03/06/what-to-do-when-your-content-is-stolen/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How to Survive on the Ever Changing, Ultra Competitive Internet</title>
		<link>http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/</link>
		<comments>http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 05:00:05 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Business Rants]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Surviving]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/</guid>
		<description><![CDATA[The business climate on the Internet is TOUGH!!!
Books that were published a couple years ago on traffic, conversion and SEO are now mostly outdated. In 2004/2005, you can rank really well just on reciprocal links. If you wanted one-way incoming links, all you had to do was submit your article to submission services. There were [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Business Book Buying Binge</title>
		<link>http://www.heygio.com/2008/02/06/business-books-buying-binge/</link>
		<comments>http://www.heygio.com/2008/02/06/business-books-buying-binge/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 02:05:40 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/02/06/business-books-buying-binge/</guid>
		<description><![CDATA[Ah, so many books so little time. It would beÂ totally awesome to have a Spring timeÂ book reading retreat in the Swiss Alps. It&#8217;s not going to happen this year but maybe in 09. Anyway, I thought it was time to refill my mind with new knowledge because change is faster than ever before and old [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/02/06/business-books-buying-binge/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Wanna Make More Money, You Poor Piece of Sh*t?</title>
		<link>http://www.heygio.com/2008/02/05/wanna-make-more-money-you-poor-piece-of-sht/</link>
		<comments>http://www.heygio.com/2008/02/05/wanna-make-more-money-you-poor-piece-of-sht/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 11:19:22 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Business Rants]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/02/05/wanna-make-more-money-you-poor-piece-of-sht/</guid>
		<description><![CDATA[I&#8217;m rich and you&#8217;re a loser. If you want to get laid by the prettiest girls, then save the weekly allowance you get from your grandmother and buy my products - you rotting pool of pus.
Sound Familiar?
I get irked when marketers lobby their products and claim that their strategies are the only valid methods on [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/02/05/wanna-make-more-money-you-poor-piece-of-sht/feed/</wfw:commentRss>
		</item>
		<item>
		<title>R-E-E-E-J-E-C-T-E-D!!!</title>
		<link>http://www.heygio.com/2008/01/29/r-e-e-e-j-e-c-t-e-d/</link>
		<comments>http://www.heygio.com/2008/01/29/r-e-e-e-j-e-c-t-e-d/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 20:42:31 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
		
		<category><![CDATA[Business Rants]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/01/29/r-e-e-e-j-e-c-t-e-d/</guid>
		<description><![CDATA[That was my favorite word to yell out when I was cheering for the team. I played and watched a lot of basketball back in school and for some reason, I would get more excited when shots were blocked than shots made. I would scream&#8230;R-E-E-E-J-E-C-T-E-D with so much glee and enthusiasm. I was a point [...]]]></description>
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