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	<title>Hey Gio</title>
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	<link>http://www.heygio.com</link>
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		<title>I&#8217;m Addicted to Fallout 3</title>
		<link>http://www.heygio.com/2010/01/27/im-addicted-to-fallout-3/</link>
		<comments>http://www.heygio.com/2010/01/27/im-addicted-to-fallout-3/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 02:30:35 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Gio]]></category>
		<category><![CDATA[Video Games]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2010/01/27/im-addicted-to-fallout-3/</guid>
		<description><![CDATA[Been playing it for almost 100 hours with the good karma option. Just installed 5 new DLCs that will take an extra 20 hours or so to finish. After beating the game, I&#8217;m looking forward to playing it again from the beginning as the bad guy. I&#8217;m going to give my character a &#8220;witchy&#8221; look. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Organic Teas</title>
		<link>http://www.heygio.com/2009/05/21/organic-teas/</link>
		<comments>http://www.heygio.com/2009/05/21/organic-teas/#comments</comments>
		<pubDate>Thu, 21 May 2009 23:16:53 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Neat Stuff]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=78</guid>
		<description><![CDATA[Earlier this week, I received a box of teas from the cool folks at Leaf Spa.

I actually prefer teas to coffee due to my already high strung nature. Prior to trying out the organic teas from Leaf Spa, I thought all teas tasted the same and possesed that &#8220;vegetal&#8221; after taste. However, unlike the teas [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m Moving&#8230;Downstairs</title>
		<link>http://www.heygio.com/2009/04/24/im-movingdownstairs/</link>
		<comments>http://www.heygio.com/2009/04/24/im-movingdownstairs/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 20:23:30 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Gio]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=75</guid>
		<description><![CDATA[Ok so we pay a lot for our 2 bedroom loft with an open 2nd floor office space. I&#8217;m thinking of moving my operations to one of the bedrooms (the gameroom) next week. There&#8217;s been an addition to my scope of work and the new business model requires time on the phone.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I&#8217;m in Fury Playing Street Fighter IV on 360</title>
		<link>http://www.heygio.com/2009/02/21/street-fighter-4/</link>
		<comments>http://www.heygio.com/2009/02/21/street-fighter-4/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 23:49:26 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Gio]]></category>
		<category><![CDATA[Random or Demented]]></category>
		<category><![CDATA[Video Games]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=72</guid>
		<description><![CDATA[Got my ass kicked by a sh*tty little 9 year old on Live. I don&#8217;t get these new games with fancy 3D graphics and moves. I&#8217;ve been playing the Street Fighter series since 1992 and all the sudden this kid born this decade kicks my ass.
My screen name on Live is WebYuppie. I&#8217;m going to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>CPM Drop</title>
		<link>http://www.heygio.com/2009/01/22/cpm-drop/</link>
		<comments>http://www.heygio.com/2009/01/22/cpm-drop/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 00:51:55 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Business Rants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=66</guid>
		<description><![CDATA[A nosedive CPM drop is something I never thought would happen. When I started publishing sites a few years ago, the agenda was to rank and keep ranking. The higher the CPM, the more competitive the industry. Since my goal is sustainability anyway, I went after a pretty competitive yet undeserved niche.
Everything was done best [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pink Eye Pirate</title>
		<link>http://www.heygio.com/2009/01/11/pink-eye-pirate/</link>
		<comments>http://www.heygio.com/2009/01/11/pink-eye-pirate/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 06:07:31 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Gio]]></category>
		<category><![CDATA[Random or Demented]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=59</guid>
		<description><![CDATA[I got lazy and left my daily contacts on for two days. When I finally removed them, the right lens dried out so bad that it ripped off the tear producing membrane of my right eye. Although my eye was pinkish, it really wasn&#8217;t pink eye. Maybe I had a lazy eye. Get it? Har [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Ferrari for my 29th bday</title>
		<link>http://www.heygio.com/2008/11/14/ferrari-for-my-29th-bday/</link>
		<comments>http://www.heygio.com/2008/11/14/ferrari-for-my-29th-bday/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 21:02:09 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Gio]]></category>
		<category><![CDATA[Random or Demented]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=54</guid>
		<description><![CDATA[It was the funnest gift ever. Aaron is against the purchase of exotic cars that go up in value but he was nice enough to let me drive one for a day.
He originally chose the F430 but I told him that I wasn&#8217;t ready for that beast. We ended up with a &#8216;02 395-HP 360 [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Compulsive Collector</title>
		<link>http://www.heygio.com/2008/10/14/compulsive-collector/</link>
		<comments>http://www.heygio.com/2008/10/14/compulsive-collector/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 00:00:56 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Fountain Pens]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=42</guid>
		<description><![CDATA[I&#8217;m rekindling my interest in fountain pens. I got my first Waterman when I was 12 and now I&#8217;m starting with Montblanc. They make really good writing instruments but I wish the impostor market didn&#8217;t follow them.
Below, from left to right, I have 2 Lamy Safaris, S.T. Dupont Laquer Olympio, Montblanc LeGrand Meisterstuck, Montblanc Meisterstuck [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>120% ROI on My First PPC Campain?</title>
		<link>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</link>
		<comments>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 21:27:48 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</guid>
		<description><![CDATA[ABSOLUTELY ACCIDENTAL.
It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a bit. [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Bound to Explore an Unknown Territory &#8211; PPC and Affiliate Marketing</title>
		<link>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</link>
		<comments>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 13:52:06 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</guid>
		<description><![CDATA[High tech marketing &#8211; check!
Intellectual property licensing &#8211; check!
Product design &#8211; check!
(this one is OFF but led to the one below) Home remodeling &#8211; check!
E-commerce &#8211; check!
Clear hat SEO &#8211; check!
PPC and Affiliate Marketing &#8211; X
I have no plans on leaving SEO. It&#8217;s great but it does get a bit &#8220;YAWN&#8221; especially if there&#8217;s a [...]]]></description>
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		<slash:comments>2</slash:comments>
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