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	<title>Hey Gio &#187; PPC</title>
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		<title>CPM Drop</title>
		<link>http://www.heygio.com/2009/01/22/cpm-drop/</link>
		<comments>http://www.heygio.com/2009/01/22/cpm-drop/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 00:51:55 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Business Rants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=66</guid>
		<description><![CDATA[A nosedive CPM drop is something I never thought would happen. When I started publishing sites a few years ago, the agenda was to rank and keep ranking. The higher the CPM, the more competitive the industry. Since my goal is sustainability anyway, I went after a pretty competitive yet undeserved niche.
Everything was done best [...]]]></description>
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		<title>120% ROI on My First PPC Campain?</title>
		<link>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</link>
		<comments>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 21:27:48 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[ABSOLUTELY ACCIDENTAL.
It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a bit. [...]]]></description>
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		<slash:comments>19</slash:comments>
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		<title>Bound to Explore an Unknown Territory &#8211; PPC and Affiliate Marketing</title>
		<link>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</link>
		<comments>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 13:52:06 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[High tech marketing &#8211; check!
Intellectual property licensing &#8211; check!
Product design &#8211; check!
(this one is OFF but led to the one below) Home remodeling &#8211; check!
E-commerce &#8211; check!
Clear hat SEO &#8211; check!
PPC and Affiliate Marketing &#8211; X
I have no plans on leaving SEO. It&#8217;s great but it does get a bit &#8220;YAWN&#8221; especially if there&#8217;s a [...]]]></description>
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