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	<title>Hey Gio &#187; Marketing</title>
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		<title>I&#8217;m Moving&#8230;Downstairs</title>
		<link>http://www.heygio.com/2009/04/24/im-movingdownstairs/</link>
		<comments>http://www.heygio.com/2009/04/24/im-movingdownstairs/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 20:23:30 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Gio]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=75</guid>
		<description><![CDATA[Ok so we pay a lot for our 2 bedroom loft with an open 2nd floor office space. I&#8217;m thinking of moving my operations to one of the bedrooms (the gameroom) next week. There&#8217;s been an addition to my scope of work and the new business model requires time on the phone.
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		<slash:comments>0</slash:comments>
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		<title>CPM Drop</title>
		<link>http://www.heygio.com/2009/01/22/cpm-drop/</link>
		<comments>http://www.heygio.com/2009/01/22/cpm-drop/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 00:51:55 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Business Rants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/?p=66</guid>
		<description><![CDATA[A nosedive CPM drop is something I never thought would happen. When I started publishing sites a few years ago, the agenda was to rank and keep ranking. The higher the CPM, the more competitive the industry. Since my goal is sustainability anyway, I went after a pretty competitive yet undeserved niche.
Everything was done best [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>120% ROI on My First PPC Campain?</title>
		<link>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</link>
		<comments>http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 21:27:48 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/28/120-roi-on-my-first-ppc-campain/</guid>
		<description><![CDATA[ABSOLUTELY ACCIDENTAL.
It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a bit. [...]]]></description>
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		<slash:comments>19</slash:comments>
		</item>
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		<title>Bound to Explore an Unknown Territory &#8211; PPC and Affiliate Marketing</title>
		<link>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</link>
		<comments>http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 13:52:06 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/18/bound-to-explore-an-unknown-territory-ppc-and-affiliate-marketing/</guid>
		<description><![CDATA[High tech marketing &#8211; check!
Intellectual property licensing &#8211; check!
Product design &#8211; check!
(this one is OFF but led to the one below) Home remodeling &#8211; check!
E-commerce &#8211; check!
Clear hat SEO &#8211; check!
PPC and Affiliate Marketing &#8211; X
I have no plans on leaving SEO. It&#8217;s great but it does get a bit &#8220;YAWN&#8221; especially if there&#8217;s a [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Three Seminars/Conferences in Two Weeks is Finally Over</title>
		<link>http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/</link>
		<comments>http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 08:40:00 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Business Rants]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/04/11/three-seminarsconferences-in-two-weeks-is-finally-over/</guid>
		<description><![CDATA[Flew back from L.A. a few hours ago and with all the stuff I learned over the last couple of week, I don&#8217;t know whereÂ and how to start implementing the new found knowledge. First I want to thank John Kirker, everyone at Elite Retreat and Future Now for giving me the opportunity to attend the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Felt Kinda Old When&#8230;</title>
		<link>http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/</link>
		<comments>http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 09:02:27 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Random or Demented]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/03/27/i-felt-kinda-old-when/</guid>
		<description><![CDATA[I realized that I am not a part of Generation Y or sometimes called the Millennials. Instead I am a Gen X-er, those who were born between 1965-1979. I was only a month and a half away from the Gen Y cut but oh well.Â  I basically distributed a press release last week announcing the [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Facebook Interview I&#8217;ve Been Waiting For &#8211; SXSW 2008</title>
		<link>http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/</link>
		<comments>http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 05:35:15 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Business Rants]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/</guid>
		<description><![CDATA[I came across this BusinessWeek  article on the &#8220;missteps&#8221; of facebook and how they got a bit too ahead of themselves. I&#8217;ve been waiting for a long time for such article to be published. The article was so-so but I enjoyed the reader&#8217;s comments. Zuck&#8217;s arrogance and aloofness doesn&#8217;t bother me (what can you [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/03/10/the-facebook-interview-ive-been-waiting-for-sxsw-2008/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to Survive on the Ever Changing, Ultra Competitive Internet</title>
		<link>http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/</link>
		<comments>http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 05:00:05 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Business Rants]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Surviving]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/</guid>
		<description><![CDATA[The business climate on the Internet is TOUGH!!!
Books that were published a couple years ago on traffic, conversion and SEO are now mostly outdated. In 2004/2005, you can rank really well just on reciprocal links. If you wanted one-way incoming links, all you had to do was submit your article to submission services. There were [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/02/18/how-to-survive-on-the-ever-changing-ultra-competitive-internet/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The Business Book Buying Binge</title>
		<link>http://www.heygio.com/2008/02/06/business-books-buying-binge/</link>
		<comments>http://www.heygio.com/2008/02/06/business-books-buying-binge/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 02:05:40 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/02/06/business-books-buying-binge/</guid>
		<description><![CDATA[Ah, so many books so little time. It would beÂ totally awesome to have a Spring timeÂ book reading retreat in the Swiss Alps. It&#8217;s not going to happen this year but maybe in 09. Anyway, I thought it was time to refill my mind with new knowledge because change is faster than ever before and old [...]]]></description>
		<wfw:commentRss>http://www.heygio.com/2008/02/06/business-books-buying-binge/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2008 Trend Report</title>
		<link>http://www.heygio.com/2008/01/27/2008-trend-report/</link>
		<comments>http://www.heygio.com/2008/01/27/2008-trend-report/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 00:23:53 +0000</pubDate>
		<dc:creator>Giovanna</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.heygio.com/2008/01/27/2008-trend-report/</guid>
		<description><![CDATA[I was able to finally review the contents of this package. I&#8217;ve always been a fan of trend spotting due to my fascination on how ideas spread and the creative minds behind them. It also delivers a wealth of ideas for future business pursuits. The section on open source footwear and ubiquitous e-commerce got the [...]]]></description>
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		<slash:comments>0</slash:comments>
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